what is the intentions?
This is a motivational brand that aims to inspire not just African Americans, but everyone. Throughout my life, I've encountered many hurdles, often too preoccupied with my emotions and pride to recognize the larger picture. If I had paused to gain perspective, I might have avoided some of my missteps. The artwork featured in our collection is inspired not only by my personal journey but also by the experiences and lessons of those around me. The clothing is rich with symbolism, illustrating the diverse challenges we face and the necessity of adapting our behavior for the best outcomes, even when it feels difficult. I hope you find joy in the collection and feel encouraged to share your own story, so we can create a design that represents your experience.
Why those colors?
Red is the color that represents strength and love
Blue is the color the represents wisdom
Purple is the color for royalty
Why the mask?
The mask is there to represent how through our lives we have flaws(the cracks) but have we responsibilities/obligations that require us to keep a smile on through it all as we live our lives.
Why the Name?
The name is to represent that in life right and wrong isn’t just one thing since different situations cause for different response with different answers….. Bluring the lines.
Why the quote?
There are a lot of people who forget to give themselves the compliments they need/deserve and choose to be “hard” on themselves instead up lifting. The quote itself started from something I told my son and his sister before bed to remind them they can achieve anything.
So remember you are HIM or HER and
“You are smart, You are strong, You are born for a reason”
